After previous section you should have a semantic dictionary. In this section we will use it to create app’s metadata. It consists of app’s name, title, subtitle, description, screenshots and icon.

<aside> 💡 ASO metadata uses title, subtitle and keywords and shuffles them together to generate multitudes of different keywords. That’s why do not reuse keywords across those fields

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Title

You are allowed to use 30 characters. Use as much characters as possible as it is highest ranking weight used for ASO.

Add relevant keywords after apps name. Choose keywords with highest volume and most relevancy.

<aside> ✅ Trip Advisor - book hotels car

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<aside> 🚫 Trip Advisor

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You may want to optimize for search terms. It is a list of text you see when you type in search bar in the AppStore. You can find search terms for all geos with THIS website. Just open the link from your phone, do the setup it asks you to do and choose the country you are interested in. It will open the AppStore for that country.

In addition to the last point, you may want to put your brand name at the end of the title. It will help user see more of other/relevant text about your app. It is mostly used for apps that do not need branding or do not plan to grow their brand (most of the apps).

Subtitle

You are allowed to use 30 characters. Use as much characters as possible as it is second highest ranking weight used for ASO.

Keywords

Max 100 characters

Should use either comma or space to separate keywords. NOT both.

<aside> ✅ book,rent,hotel

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<aside> 🚫 book, rental, hotel

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Avoid the following:

• Plurals of words that you’ve already included in singular form. In general prefer singular form as it takes less space and Apple’s algorithm already takes care of different semantic variations your keyword may morph to.